How to Make a 30-Second Commercial Spot for an Event or Venue

A 30-second commercial spot on Club Ready Music is made on the Commercial spot tab of the Drops page: fill in Business or event and Call to action, write about 80 words in Script, choose a Voice and a Bed, leave the length on 30 s and press Render spot. The spot is read by the chosen voice, mixed over the bed and delivered as a wet MP3 plus a Dry voice-only MP3 at −8 LUFS. Club Ready Music never cuts a spot short, so a script that runs long stretches the clip rather than losing the last line.

Steps

1. Name the event and the call to action

In Business or event on Club Ready Music, type the event or venue name as it should be spoken, for example "Warehouse Sessions at The Depot". In Call to action, write the one thing the listener should do: "Tickets at the door from ten" or "Book a table before Friday". These two fields anchor the spot, and the Write it for me button uses them when it drafts a script, so get them right first.

2. Write or draft the script

The Script field takes up to 900 characters, and the hint gives the budget: about 40 words per 15 seconds. For a 30 s spot aim for 75 to 85 words. Open with the event name, give the date, the venue and one reason to come, and finish with the Call to action. Press Write it for me if you want a draft to edit. Write dates and times as words, "Saturday the fourteenth, doors at ten", so the voice reads them the way a presenter would.

3. Choose the voice

Voice offers the same four reads as the DJ drop tab, with Smooth as the default. Smooth is the standard commercial read: high stability, 0.95× speed, warm. Imaging gives a processed station sound that suits a club night promoted on a dance station. Hype pushes energy and speed to 1.10× for a festival or a big-room party. Robotic is for a themed night where a vocoded voice is part of the look.

4. Pick the bed

Bed has three options: Dry, Impact open and Riser. Dry is the default and leaves the voice alone, which is right when the spot will be played over the station's own music or when clarity matters most. Impact open puts a hit and a downward sweep at the very start, a strong way to grab attention after a song. Riser builds under the whole read and peaks at the end, so the date and venue land on the top of the build.

5. Set the length and render

Leave the length on 30 s, or choose 15 s for a short tag with about 40 words. Press Render spot. The finished spot appears in the Renders panel with a play button, MP3, Dry and Copy link. Listen once for the read and once for the bed: the voice should be clear over the Impact open or Riser, and the final Call to action should fall before the 250 ms fade at the end.

6. Fix the script and render again

If a word is mispronounced, respell it the way it sounds in Script and press Render spot again. If the spot runs well past 30 s, the read was too long; the clip stretched to fit it, so cut ten to fifteen words. If the ending feels rushed under the Riser, trim the middle, not the Call to action.

7. Download the right file

Download the MP3 when the spot will be played as is, on a station, in a venue or on a stream. Download Dry when a producer will lay the voice over a bed of their own or over music licensed for the campaign. Both files are 320 kbps, 44.1 kHz stereo and normalised to −8 LUFS, so they sit at the same level in the playout system. Use Copy link to send the spot to the promoter for approval.

Tips

• Say the event name twice, once at the start and once with the Call to action. Listeners remember the name they hear last.
• Keep the script under 85 words for 30 s. The spot stretches rather than clips, but a spot that runs to 36 s will not fit a 30 s ad break.
• Use Dry when the venue has its own house music playing under announcements. The Impact open sweep goes down to 40 Hz and will collide with a kick.
• Render a 15 s version with the same Voice as a reminder spot for the week of the event. Same voice and bed make the two spots read as one campaign.
• Spots are fixed at −8 LUFS. For a podcast at −16 LUFS, turn the file down about 8 dB in the editor.

Common problems

• The spot is 40 seconds long instead of 30. The script was too long and the clip stretched to fit it. Cut the script to about 80 words and press Render spot again.
• The date is read as a string of digits. Write it as words in Script: "Saturday the fourteenth of March" rather than "Sat 14/3".
• The voice disappears under the bed. Switch from Riser or Impact open to Dry, or download the Dry file and have the station add its own bed at a lower level.
• The Hype voice added an exclamation mark. Hype appends one when the script has none; that is part of the voice. Choose Smooth or Imaging for a calmer read.